Uma began her career as an online entrepreneur at the age of 15, helping businesses successfully transition to digital. She co-founded a digital marketing and development agency, before learning about the world of blockchain in 2013 and continued to expand her knowledge in the crypto space ever since. Because she also has a background as a dancer/artist, she understood the real life issue for most creatives in the world, to turn their passion into income and shortly after starting to write “blogs on blockchain” in 2016, the idea to combine social media and blockchain technology in a smart-phone app started. Alongside her co-founders she decided to combine her passion for communication and marketing with her passion for philanthropy and blockchain technology to launch APPICS. Her mission is to empower people around the world by introducing them to the benefits of blockchain through social media.