With over 20 years’ experience in PR, digital marketing & social networking, she specialises in business development, strategic PR, reputation management and Investor Relations.
She works from all over the world, with London as her home. She is incredibly well connected within the ICO/STO/Blockchain ecosystem.
From 2004 – 2013, she was CEO of www.wearebottle.com, which she founded, grew and then sold. At the time of sale, Bottle PR was one of Europe’s top 50 PR agencies (PR Week), based on revenue size, with an enviable client list and a 40+ strong team.
She has specialised in working with disruptive brands and projects for the past decade. She has worked with some of the world’s biggest brands, across deliberately diverse sectors. Today, she is recognised worldwide as an expert in creating and implementing strategic communications programmes for ICOs/STOs, and for brands using technology to make ‘things better’ – whether that technology be AI, IoT, or Blockchain, VR etc.
Also, she is an expert in network effects, a marketing and PR ‘must’ for marketplace platforms.
She works with brands with big ambitions, which need support in creating and communicating compelling offerings to their target audiences. Her experience in running her own company gives her a commercial edge – she supports her clients from a marketing and PR perspective, but with a company’s commercial requirements at the centre of her thinking and recommendations.
She has won 12 awards for her contribution to the PR industry, and over 30 awards for the campaigns she has implemented for clients.
She is a member of the Malta Blockchain Association and the Said Business School (Oxford University, UK) Blockchain Society.